The Times are developing, and the characteristics of various industries are also changing。As a subdivision of the home appliance industry, air conditioning has always been recognized as having characteristics, whether from the product characteristics, or market characteristics, are different from the same home appliance products and industries。It is these distinctive characteristics that determine the market of the air conditioning industry not only fluctuates greatly, but also has a large space in artificial operation。However, with the maturity of the industry, coupled with the consumer environment has also undergone tremendous changes, the original characteristics of air conditioning have gradually changed, some characteristics are strengthened, while others are weakened or disappeared。In terms of the four original characteristics of the air conditioning industry, the change is not small。

Strong seasonality evolved into smaller seasonal differences

Because air conditioning just entered the Chinese market, mainly based on cooling and cooling, the formation of a strong sales season concentrated between the beginning of May and the end of August each year。In the four months between May and August, 80% of the annual sales are concentrated。Therefore, the household appliance industry defines the concept of high season and low season for air conditioning。

In the early stage of air conditioning with the entry of the Chinese market, the off-peak season is very obvious, generally considered to be prosperous three light。And into the industry off-season, dealers are basically "swords and guns into the warehouse, the horse put Nanshan", only wait for the arrival of the peak season next year to regroup, it can be said that the off-season basically nothing to do。

However, with the development of air conditioning technology and the emergence of heating functions, air conditioning is no longer just for refrigeration, but also for heating。On the other hand, it is an alternative to coal-fired boilers for the demand of winter heating season.On the other hand, it is used to meet heating needs temporarily when central heating cannot provide services due to weather changes before the heating season。

At the same time, air conditioning from the initial market luxury has evolved into a necessity of life, especially the surge in demand for home improvement has also balanced the off-peak season, from the demand level broke the normal outbreak of air conditioning to the summer。Coupled with the ability of air conditioning manufacturers to stimulate in the face of operating pressure, it also plays a role in cutting peaks and filling valleys from the perspective of actively regulating the market。

Under the influence of many subjective and objective factors, the difference between the off-peak season and the peak season of air conditioning is gradually decreasing, and the proportion has dropped from 80% to less than 60% in the traditional peak season。However, air conditioning manufacturers from a marketing perspective, or continue to take the off-peak season as a reason to layout the market。Therefore, the current off-peak season of the air conditioning industry has been very different from the original off-peak season。

The quasi-financial characteristics are greatly weakened

Air conditioning from the beginning of entering the domestic market, due to the constraints and influence of off-peak season factors, the formation of off-season money stock, the peak season plus code sales of the traditional model of making money。In the off-peak season, there is a few months of time to take delivery of money, manufacturers use this time difference, the money received in advance for the capital level of operation, that is, the air conditioning said in the early financial attributes。

Quasi-financial attributes exist in the air conditioning industry，Is that the air conditioning market is a concentrated outbreak，The time frame is only a few months，However, the funds made by dealers in advance have a period of several months in the factory;The second is if the merchant does not pay in advance to purchase or account for the delivery index，Peak season there may be no goods to sell and look at the plight of the market;The third is the profit-seeking of capital，It makes it impossible for the advance funds lying on the books of the manufacturers to be idle。This has caused the air conditioning industry manufacturers to take these funds to expand reproduction, or to invest in financial management has become normal。The operation mode of "off-season payment, peak season sales" came into being。

However, with the gradual maturity of the air conditioning industry, especially the gradual concentration of enterprises in the air conditioning industry and the intensification of competition, the air conditioning manufacturers have set up a transfer warehouse in various places, and the merchants do not need to pick up the goods directly to the manufacturers, but can pick up the goods at any time in the local transfer warehouse。In addition to the larger agents to take goods in advance to enjoy the preferential policy, like manufacturers have taken the way of instant sale, greatly compressed the air conditioning of the financial operation mode of space。

Therefore, the attributes or modes of air-conditioning finance are now fundamentally different from those of that year。Although manufacturers can still attract merchants through the policy to advance payment, but the purpose is no longer to occupy funds, but by drawing money in advance to grasp the dealer funds in their own hands, so as to stabilize their own circulation channels, the meaning and purpose are completely different。

The requirements for after-sales service are improved

There is a saying in the air conditioning industry that the quality of air conditioning is "three points made seven points installed".。It can be seen that the importance of after-sales installation is not simple, but is concerned about the big problem of air conditioning quality。In fact, the after-sales of air conditioning is constantly improving requirements with technological progress。

The initial air conditioning installation is a mechanical physical assembly, by drilling holes in the user needs to install, indoor and outdoor machine walls in place, and then vacuum the indoor unit, to the connection pipe expansion, connecting the indoor and outdoor units, connecting the circuit, and then the operation and debugging, complete and normal operation before the air conditioning installation is complete。After the emergence of variable frequency air conditioning, in addition to the above procedures, the circuit must also be tested and adjusted, which is more difficult than the constant speed air conditioning。However, as far as the technical development of air conditioning is concerned, the current installation is also advancing with The Times, with higher requirements and standards。Especially at this stage to start promoting intelligent air conditioning, for installers, not only need to complete the previous steps, but also must understand modern electronic technology, otherwise how to debug the intelligent function of air conditioning。

The sales radius no longer exists

In the beginning of the air conditioning industry, air conditioning sales have a significant feature - regional。In other words, other home appliances can be purchased anywhere without considering the volume factor。For example, Tianjin people drive to Beijing to travel, see a new TV, you can buy it and bring it back to Tianjin to use。But the air conditioning is not good, you bought in Beijing, to Tianjin to find who to install you, and ensure your follow-up maintenance services。

This is the root cause of why air conditioning sales have a regional radius, out of this radius, sales are difficult to achieve。It is under this characteristic that the distributors of the air conditioning industry are relatively stable, forming a professional store system。And other home appliances are also the lack of this feature, and in the ordinary, can only be in the integrated home appliance stores, it is difficult to form a systematic monopoly system。

However, with the popularization of communication technology and the Internet, this situation seems to have been completely overturned, and cross-regional sales are no longer a problem。Breaking down this barrier is the rise of online sales, which has completely smoothed down geographical barriers。There is such a case, in Beijing, a north float entrepreneurs, in Mother's Day to buy a mother in Henan Pingdingshan air conditioning as a gift, she asked about a product, online up and down a single, through the online platform, let Pingdingshan agents delivery and installation, to achieve off-site purchase。It can be said that the rise of online channels has broken the geographical restrictions of air conditioners and changed the characteristics of air conditioners with sales radius。

Of course, with the improvement of science and technology and consumption levels, some of the original industry rules have also changed。This is the progress of The Times, air conditioning industry manufacturers, businesses, practitioners must be aware of this change, otherwise against the trend of The Times will hit the "head", keeping pace with The Times is the road。

The rapid development of the Internet has deeply affected our lives, and the development of the Internet is as big as the market。For the capitalist market now covetously, it is still unknown who will end up with this platform resources!